![]() ![]() Focus on the value you bring, your achievements, and the solutions you provide. Your summary is an opportunity to showcase your expertise and explain how you can help potential clients. Ensure that your photo is recent, clear, and represents you in a professional manner. Use relevant keywords that your target audience might search for to increase your profile’s visibility.Ī high-quality, professional photo can help establish trust and credibility. Make sure it is clear, concise, and highlights your expertise. Your headline is one of the first things people see when they view your profile. Before you Do Anything Else, Optimise Your LinkedIn Profile for B2B Lead GenerationĪn optimized LinkedIn profile can greatly enhance your lead generation efforts by ensuring that when leads check your Personal and Company profile it captures their interest. Here are the seven keys to maximising your advertising lead gen results on LI. In this post we’ll focus instead on the use of Advertising to generate sales leads.įurther we’ll focus on a content marketing led strategy where you exchange valuable business content for a prospects contact details and permission to contact them. While Social Selling and Direct Messaging can be great, they are also difficult to scale effectively. How to Run a Profitable LinkedIn Lead Generation Campaign It’s called, drum roll please, “Lead Generation”! Advertising: paid promotion of content – LinkedIn even has a specific type of advertising targeting Lead Generation. ![]() Direct messaging: sending prospects either Connection Requests or InMail emails.Social selling: posting on the platform and growing your organic audience and connecting with them.There are three main ways to generate B2B leads on LinkedIn: Source: HubSpot How to generate B2B leads on LinkedIn Of all the social networks, there is good evidence that it is indeed the best in terms of lead generation. In short, yes, Linkedin is great for B2B lead generation because it allows you to accurately target your sales messages to a big database ( 11 million in Australia) of B2B employees by company, position, industry, etc. Is LinkedIn actually useful for B2B lead generation. Results Is LinkedIn good for B2B Lead Generation?įirst things first.Case Study 2: SaaS Vendor – Entry to Australia (Includes Results).Case Study 1: Mature Australia SaaS Vendor (Includes Results).Leverage LinkedIn Analytics for Insightful Data Follow up: Start the Sales Process Immediately Automatically load conversions to your CRM Use The "Lead Generation" Campaign Objective Use a Relevant Piece of Persona and Journey Based Content Before you Do Anything Else, Optimise Your LinkedIn Profile for B2B Lead Generation How to Run a Profitable LinkedIn Lead Generation Campaign.Is LinkedIn good for B2B Lead Generation?. ![]()
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